I haven’t done much in the way of video. The thought of spending hours editing and producing videos has kept me from it. Wondershare’s Filmora promises to make that easier.

Filmora homepage

Disclosure: this review was sponsored by Wondershare, and a free license key was provided for testing purposes. As always, all thoughts and opinions are my own.

From the makers of Dr. Fone (data recovery software for smartphones) comes Filmora, a program that promises to make editing and creating videos easier than ever before. When I owned a GoPro, I used the free GoPro Studio program. It was intuitive enough, but didn’t offer a lot of flexibility. I don’t currently take a lot of video, though I took a bit to test this out. If there’s a system that makes it easier, I might have to start doing more with videos…

First impressions

Screen Shot 2016-07-15 at 10.43.41 PM

There’s a lot going on here. From top to bottom: Media, Music, Text, Filters, Overlays, Elements, Transitions, and a Split Screen option. (Filters are static ways of changing the colors, while overlays are animated.) All of these are drag-and-drop friendly – and better still, you can only ‘drop’ them in the correct row along the the bottom timeline. Click and drag the left or right edges to increase or decrease the amount of time for that effect, and double-click it to customize it. From odd effects like reverse playback to a simple video stabilizer to a green-screen editing tool (choose a color to make transparent), there’s plenty of options to add in some fun stuff.

And then there’s the effects…

Filmora effects

It makes sense to keep a product up-to-date so that it works with modern-day computers. The Effects Store goes above and beyond that, providing elements, overlays, titles, and transitions in themed bundles (e.g. Retro 80’s, Fashion, Spring). Some are free, some are paid, and a lot of them are fun. The Instagram-like filters and other overlays can be described as ‘bubbly’, and I appreciate how the transitions can be expanded or shrunk to fit whatever length works for you.

What else?

Two clicks start a screencast or a voiceover (the camera or microphone icon just above the timeline, respectively). If you’ve been meaning to give a travel video some oomph, a voiceover is just one way to do it. Be sure to use a proper microphone, of course – the one built into your computer is rarely up to the task. Parts of this program feels like Camtasia, though that program lacks the overlays and the fun-ness of the filters.

Downsides?

The learning curve is nothing to complain about, especially since the defaults are fine. I’m not sure why some of the effects previewed at a slower rate, but once incorporated they run fine. There’s a lot of options to choose from, and while intuitive they might drive a new video-maker to distraction.

Pricing

The free download for Windows or Mac is a fully functional one, but adds a watermark to any exported videos. Personal licenses to remove that watermark start at $35 (with a lifetime license offered at $50), with up to 60% off for students and education. Registration in painless and simple

I’d be remiss if I didn’t point out the Filmora app for iOS and Android is free, and doesn’t stamp a watermark on the exported video (it does add a short clip of their logo to exported videos, but a $1.99 IAP removes that). In-app purchases such as are available, but most filters and overlays are free..

Bottom line

Filmora is a solid, easy-to-learn video-making tool. It’s simple to get started, cheaper than a rival option, and plenty of fun. I don’t think any app or program can make you want to start making videos, but if I ever do, this’ll be the one I use.

Recommended.

Learn more at http://filmora.wondershare.com/video-editor/.

Like this post? Like the Facebook page!